Privacy Policy

Last updated: 22 August 2026

This Privacy Policy explains how we collect, use, store, share and protect personal data when you visit our website, contact us, request a proposal or service, or use our marketing and technology services.

References to “SCALE 8”, “we”, “us”, “our” or the “Company” mean Scale8 With Us For Marketing and PR, trading as SCALE 8, the legal entity licensed in Dubai that operates this website and provides the services described on it.

By using the website or providing information to us, you acknowledge that you have read this Policy and understand how we handle personal data.

1. Information We May Collect

The information we collect depends on how you interact with us.

Information You Provide Directly

This may include:

• Your name.
• Company name.
• Job title.
• Email address.
• Telephone number.
• Country or city.
• Project or service requirements.
• Budget or scope information that you choose to provide.
• Messages, enquiries and correspondence.
• Information submitted through contact forms, consultation requests, WhatsApp or email.
• Billing and contractual information required for a business relationship.
• Files, records or other information you voluntarily provide for the delivery of a project or service.

Please do not send sensitive personal data that is not necessary for us to provide the requested service.

Information Collected Automatically

When you use our website, our systems or technology providers may collect information such as:

• IP address.
• Device type.
• Operating system.
• Browser type.
• Language.
• Pages visited.
• Date and time of access.
• Referral source or advertising campaign.
• Session duration.
• Website interactions.
• Cookie and similar technology identifiers.

We use this information to understand website performance, improve user experience, measure marketing effectiveness and protect our systems against misuse.

2. Cookies and Measurement Technologies

Our website may use cookies and similar technologies to operate the website, remember preferences, analyse usage and measure marketing performance.

Depending on the tools enabled on the website, these technologies may include analytics, advertising, tag-management and measurement services provided by third parties.

Where a cookie-consent platform is implemented, user choices must be respected and non-essential cookies should not be activated before consent where required by applicable law.

You may also control cookies through your browser settings. Disabling certain essential cookies may affect some website functionality.

3. How We Use Information

We may use information to:

• Respond to enquiries.
• Communicate with prospects and clients.
• Prepare proposals and quotations.
• Provide agreed services.
• Manage projects and contracts.
• Develop websites, systems and integrations.
• Manage marketing and advertising campaigns where included in our services.
• Analyse website and campaign performance.
• Improve user experience and conversion performance.
• Manage client relationships.
• Provide project and account updates.
• Issue invoices and administer payments.
• Improve our services and internal operations.
• Protect our websites and systems against fraud, misuse and security threats.
• Meet legal and regulatory obligations.
• Send marketing communications where permitted or where the required consent has been obtained.

You may opt out of marketing communications at any time through an available unsubscribe mechanism or by contacting us.

4. Legal Grounds for Processing

We process personal data where necessary and permitted under applicable law.

Depending on the circumstances, processing may be based on:

• Your consent.
• Steps taken at your request before entering into a contract.
• Performance of a contract with you or your organisation.
• Compliance with a legal obligation.
• Legitimate business interests where permitted and where those interests do not unjustifiably override the rights of the individual.
• Any other lawful basis available under applicable legislation.

5. Client Data Processed in the Course of Our Services

Certain projects may give us access to information contained in:

• Client websites.
• CRM systems.
• Advertising accounts.
• Analytics platforms.
• E-commerce platforms.
• Business management systems.
• Databases.
• APIs.
• Email or automation tools.
• Customer-service or sales systems.

In these circumstances, we process the information only to the extent reasonably necessary to provide the agreed services and in accordance with the client's instructions and contractual arrangements.

The client remains responsible for having an appropriate lawful basis for collecting the information it makes available to us and for providing any notices or obtaining any consents required from its users or customers.

Where we act as a processor on behalf of a client, we process personal data in accordance with the client's lawful instructions and the applicable agreement.

6. Sharing Information with Third Parties

We do not sell personal data.

We may share limited information with trusted service providers where reasonably necessary to operate our business or provide services, including:

• Hosting and cloud providers.
• Email and communication platforms.
• CRM providers.
• Analytics providers.
• Advertising platforms.
• Project-management services.
• Payment and billing providers.
• Cybersecurity providers.
• Software and integration providers.
• Professional advisers such as accountants or legal advisers where necessary.

We provide only the information reasonably required for the relevant purpose and expect service providers processing data on our behalf to apply appropriate safeguards.

We may also disclose information where required by law, in response to a valid request from a competent authority, or where reasonably necessary to protect our rights, users or systems.

7. Third-Party Advertising and Analytics Platforms

When we use third-party advertising or analytics services, those providers may process certain information under their own privacy terms.

This may include device identifiers, interaction data, campaign information and cookie data.

Use of those platforms may therefore also be subject to their respective privacy policies and terms.

SCALE 8 does not fully control how an independent platform processes information that it collects in its own capacity. We recommend reviewing the privacy information of the relevant provider.

8. International Data Transfers

Some technology providers may use servers, infrastructure or personnel located outside the United Arab Emirates.

Where personal data is transferred internationally, we take appropriate steps in accordance with applicable law and, where required, rely on appropriate safeguards or contractual arrangements.

9. Data Retention

We retain personal data only for as long as reasonably necessary for the purpose for which it was collected, to manage a business relationship, or to comply with applicable legal, accounting or contractual obligations.

Retention periods vary depending on the type of information, the nature of the project and applicable requirements.

When we no longer have a legitimate reason to retain information, we may delete it, anonymise it or otherwise handle it in accordance with our retention procedures.

10. Information Security

We use reasonable technical and organisational measures designed to protect information against:

• Unauthorised access.
• Unlawful use.
• Alteration.
• Loss.
• Unauthorised disclosure.
• Damage or destruction.

No electronic system or internet transmission method can, however, be guaranteed to be 100% secure.

11. Your Data Protection Rights

Subject to applicable law and the relevant circumstances, you may have rights in relation to your personal data, including the right to:

• Request information about the personal data we process.
• Access your personal data.
• Request correction of inaccurate information.
• Request completion or updating of incomplete information.
• Request deletion in circumstances permitted by law.
• Request restriction or cessation of certain processing where applicable.
• Withdraw consent where processing is based on consent.
• Object to certain processing where permitted.
• Request data portability where legally applicable.
• Lodge a complaint with the competent authority.

We may need to verify your identity before processing certain requests.

Applicable law may permit or require us to retain particular information or decline a request in specific circumstances. Where appropriate, we will explain the relevant reason.

12. Automated Decision-Making

In the ordinary operation of our website, we do not rely on solely automated decision-making that by itself produces legal or similarly significant effects on individuals, unless this is separately disclosed and lawfully implemented.

13. Third-Party Websites and Services

Our website may contain links to websites, platforms or services operated by third parties.

We are not responsible for the privacy practices or content of those third parties. We recommend reviewing their privacy notices before providing personal data.

14. Children's Privacy

Our services are primarily intended for businesses and professionals and are not directed at children.

We do not knowingly seek to collect children's personal data in a manner that is inconsistent with applicable law.

If you believe a child has provided personal data to us without an appropriate basis, please contact us so that we can take appropriate action.

15. Marketing Communications

We may send information about our services or business updates where we have a lawful basis to do so.

You may opt out of marketing communications at any time by:

• Using an unsubscribe link where available.
• Replying to the communication.
• Contacting us through the details published on the website.

We may continue to send communications that are necessary to perform a contract or manage an active client engagement even after you opt out of marketing messages.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, systems or legal requirements.

The updated version will be published on this page and the “Last updated” date will be revised.

We recommend reviewing this page periodically.

17. Contact Us

For questions about this Privacy Policy, our handling of personal data or a request to exercise your privacy rights, please contact us using the official contact information published on our website.

SCALE 8

Scale8 With Us For Marketing and PR, trading as SCALE 8

Dubai, United Arab Emirates

Complaints contact: +971 56 556 4680

Trade licence no.: 1645979

Licensing authority: Department of Economy and Tourism - Dubai